Frank blogged on April 02, 2020 at 04:01PM

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What everyone’s getting wrong about the toilet paper shortage

Georgia-Pacific, a leading toilet paper manufacturer based in Atlanta, estimates that the average household will use 40% more toilet paper than usual if all of its members are staying home around the clock. That’s a huge leap in demand for a product whose supply chain is predicated on the assumption that demand is essentially constant.

It’s not irrational!

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