Posted by: Frank | June 17, 2008

Hopping On The Cluetrain

I am amazed that there are still companies that struggle with the idea of being on the Internet, not to mention doing some Web 2.0 thing like a social network. So, if you think your company is just too old school for what all the cool kids are doing on the Internet, check out what Waste Management is doing. The trick is to add value to the dialog on the Internet that brings a positive view of your company. If the environment is something that is important to you, are you going keep thinking that Waste Management is just the garbage company? 

P.S. If you don’t get the title, might I suggest the Cluetrain Manifesto



  1. […] public links >> cluetrain Hopping On The Cluetrain Saved by ttrinoid on Thu 25-9-2008 Wikipedia People Deletions Saved by walsweer on Tue 23-9-2008 […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: