USA Today Network in 2016 started categorizing its content by topic and tone, and scoring it based on the emotions it’s believed to most evoke.
Source: Project Feels: How USA Today, ESPN and The New York Times are targeting ads to mood – Digiday
— Frank McPherson (@frankm) December 28, 2018
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December 27, 2018 at 10:11PM
Notes From The Cave 